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Wheel of Marketing

Understanding of the terms core competency, competitive advantage, unique selling proposition (USP) and unique consumer perception (UCP) and the relationship between them is very vital for the marketer. Let us…

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Jugaad Management

'Jugaad', very commonly and regularly used term in India. In fact it is said that most of the things happen in India is the result of 'Jugaad'. Governments survive on…

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